Home Podcast Show #8 5 Steps To Launch 1st Amazon Private Label Product

Show #8 5 Steps To Launch 1st Amazon Private Label Product


On today’s show I’m going to cover the 5 steps I took to launch my 1st Amazon FBA Private label product. These are the steps I’ve taken after I selected, sourced and had my first 500+ units delivered.

Step 1: Creating a Listing

Creating a listing on Amazon is not overly difficult, but there are many steps involved. First is selecting if you want the item to be a stand-alone product, or a parent with variations. While I’m only launching 1 color & size variation to start, if my brand is successful I plan on offering multiple sizes & colors. Therefore I made my listing one with variations.

The other advantage to having your listing as a variation is if you have one variation go out of stock – the listing can stay “live” as long as you have other items in stock. Also, many of your reviews, and conversion ratios can funnel into a single listing, rather than multiple ones.

With photos, I haven’t gotten my professional photos back from the photographer in time for my laugh, so I’m not going to let that delay me. Instead I shot photos on my iPad – and edited them using this tutorial on Jungle Scout.

I then did some final touch-up and editing using Adobe Photoshop.

Then I went to work on my Title, Bullet-Points and back-end data/keywords. For my title, I decided on a shorter title that is more geared toward a human reading it – rather than stuffing it with keywords I think a computer algorithm will like. While my title is still filled with my keywords, it’s written more elegantly than just jamming every keyword possible.

On my bullet points, I emphasize the benefits my products have, including how it’s made in the USA. I try to convince the buyer on the page this is the best item for them and there is no other product that will serve them better.

My backend keywords & data is still a work in progress. I tried to fill out as many of the fields as possible, but will constantly tweak & fill in spots as necessary.

Step 2: Packaging & Labeling

I didn’t have special packaging made for my product (yet) because I’m using this 1st 500 unit run as a validation test. If this is a product I see myself selling for all of 2018 and beyond, then I will get packaging made for it. However, my 1st run, I’m wrapping the item in bubble wrap & inserting the item into a poly-bag.

I had some trouble getting the right poly-bag on my 1st order, so I had to order another size.

On the inside of the packaging, I’m adhering a label with Questions? Comments & then the company e-mail address. I’m hoping if anyone has an issue they will contact me directly – instead of leaving a 1-star review or feedback. Ultimately if I can provide customer service, it’s possible I turn a negative review into a positive one, just by sticking the label on the package.

Step 3: Shipping To Amazon

I want my products to go live onto Amazon as soon as possible. So what I did was create a shipping plan – and only shipped to the 2 locations near me. I also increased the number of units Amazon requested inside the shipping plan. Then I repeated the process, and shipped again to the closest locations. Later I creating plans and shipped to all the locations it wanted me to ship to.

I did this to accelerate the number of units I have live within the next 7-10 days. I want to start testing PPC, and other promotional methods before we get deep into the holiday buying season.

Step 4: Promotion

I started a fresh Facebook page for the brand. Obviously I had 0 likes – and it’s not a product a ton of my friends are going to be interested in, so I can’t go that route.

I found the easiest way to get likes/fans is give away a popular product & target the audience I want to reach. You don’t always need to give away your product – in fact if there’s a brand that is really popular, sometimes its better to leverage that popularity in a contest – than a product/brand no one has ever seen before.

Within hours, I was getting likes, comments, and shares on my post.

Here is a template of the image I used in the ad.

In the empty white space, paste a quality image of the item you’re giving away. In the text of the ad – keep it short and sweet, here is what I said in mine:

Facebook Ad/Post Text:

Like Our Page = Chance To Win A {Product Name}!
Drawing November 1st
Just Hit The Like Button To Enter!

I then pinned the post to the top of our page, since it now has over 80 likes, 5 shares, and 8 comments. Inside the comments I got my 1st buyer of the product!

Cost was less than $6.25!!!

Once I build up a few more likes on the page, I’ll be curating content and offers that my new followers will hopefully appreciate. I’ll likely run giveaways through the rest of 2017, just to spread some love and build up some goodwill. Ultimately I’ll spend less than $500 – and I’ll enter 2018 with a healthy presence on Facebook – with the ability to turn those followers into customers, e-mail subscribers, brand ambassadors, etc.

Step 5: Re-Stocking

While I haven’t sold my 1st unit on Amazon, I’m anticipating placing a re-order. Because my product is kitted with other items, I have to keep track of the lead time on multiple parts/components. As I start to see sales come in, I’m going to place an order fairly quickly – just so I’m not running out of stock heading into 2018.

Ultimately I might just order 500 units again and make a judgement on raising my order quality after I sell through 1,000+ units. One reason I might do this is because I anticipate my sales to be higher in Q4/Holiday buying season. I might sell more units per day during this time, and then sales fall off after Christmas to more ‘normal’ levels. I’d like to see how the item sells in non-peak buying season to commit to buying 1,000+ units.

Listen To Show #8 Below

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